	*INTRODUCTION:*
	The MysteryShopper(tm) is a UK-based independent small business undertaking Qualitative Market Research concentrated mainly on a personal experience level. Developing a scenario in conjunction with the client, so a mystery shopper can visit a site posing as a genuine customer. Reporting findings to managers who are personally unable to conduct such research because they are known to the person that provides the service, and because they are too familiar with the business to provide an objective opinion on it. Reportable attributes range from operational issues, such as security and attendance, through pricing and competitor activity to personal qualities of the service provider from friendliness to sales skills/product knowledge. *The real key* to our strength is being able to look at any industry/shop/staff member with complete impartiality, as "Joe Public" giving an unbiased report as an almost genuine potential customer.	Typical market sectors include: Car dealerships Jewellery shops Mobile telephone shops Fresh produce wholesaling & retailing "Fast-fit" type retailing Supermarkets The founder of the business is a qualified marketeer to Degree, Chartered Institute of Marketing & Market Research Society level, with fourteen years retailing experience. Current projects include weekly reporting of objective data for a MAJOR worldwide retailer's operations in the UK. This has already led to an increase of on-shelf product availability and thus higher sales.